This
the first Griffin auction for 2008, and the first
in our new Auction House styling. We hope that you
like our dynamic new approach and the bold image that
we have adopted. Also that you will soon see the benefits
of our improved services and the increased activity
that it will generate.
“Our
plan will be to work with introducer agents in towns
where we do not have a Griffin branch office, and
to introduce a wider mix of properties into our catalogues”
Property auctions
are a big growth area, both locally and nationally.
The benefits of selling and buying at auction are
becoming better understood by those active in the
residential market, and TV programmes like “Under
the Hammer” and “Property Ladder” are encouraging
new buyers to enter the field, so much so that year
on year growth of auction sales is currently running
at over 30%. We have also noticed a growing trend
for vendors to choose to sell through a local auction
saleroom, rather than offering their property through
a London auction room.
It was for these reasons
that Griffin decided to expand its operation and activities,
and take on a Regional Licence for the national Auction
House brand. Our aim is to develop the size and spread
of our auctions business to encompass much of Essex
and East London. Our plan will be to work with introducer
agents in towns where we do not have a Griffin branch
office, and to introduce a wider mix of properties
into our catalogues..
We
believe that with this powerful new styling we have
the opportunity to lead the way in land and property
auctions across our region, and to work with other
Auction House regions on a joint promotion basis.